Personal Branding Workshop | Employer Branding | Dubai

START WITHIN

EMPLOYER BRANDING

When organisations empower their leaders and employees to share genuine stories, they build more than just visibility. They create trust.

The collective voice of a company’s people can shape brand perception, foster emotional connection, and strengthen positioning in the market. This human element is a powerful differentiator in today’s competitive landscape.

Top talent is no longer evaluating roles based only on skills and titles. They want a window into the real culture, the values, attitudes, and everyday behaviours of the people behind the brand.

Authentic, people-led content closes that gap.

Organisations that embrace it attract stronger talent, build better teams, and stand out with clarity and purpose.

BENEFITS

LEADERSHIP VISIBILITY

Faster engagement from prospects

45% of decision-makers use thought leadership content to vet organisations and individuals they may do business with.

Attracts the best talent

60% of employees research an executive leader’s social media account before deciding to join the company. Employees are 500% more likely to work for executive leaders who uses social media.

Humanises the company

Statistics reveal that leaders who post are regarded as company brand ambassadors, ‘humanising’ organisations, giving them a personality that augments the corporate image, and making them an integral part of the company’s social presence.

Builds strong stakeholder relationships

82% of people are more likely to trust a company whose leadership team engages with social media. By a margin of 9 to 1, financial readers trust a connected leader more than a leader who doesn’t use social media.

TRANSFORM YOUR TALENT

THRIVING LEADERS

This engaging and introspective session will utilise interactive discussions and reflective exercises to motivate and empower participants to take decisive action on the key topics covered.

The main objective is to give your team members a clear sense of purposeful direction, empowering them to define their personal and professional identities with a renewed sense of purpose and drive, ready to make impactful strides towards their aspirations.

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COMMAND

YOUR PRESENCE

Session Objectives

Empower professionals to enhance their value by strengthening their presence, and building influence.

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3 hours duration

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Up to 10 people

Building Influence Through Visibility and Effective Communication:

Why visibility matters for career growth.

Defining who you are – professional introductions.

Craft a clear personal narrative that reflects your value, voice, and direction.

Learn how to show up, speak up, and be seen with intention.

Transform self-awareness into confident self-expression

Strengthen vocal delivery.

Walk away with tools to communicate with clarity, confidence, and personal impact.

Common barriers to professional visibility & how to overcome them.

Topics Covered

Segment 1: Why Visibility Matters

Objective: Understand the link between visibility, influence, and career progression.
We’ll explore the invisible cost of being overlooked and why performance alone isn’t enough in today’s professional landscape.

Participants will unpack the difference between doing great work and being seen for it, using real-world examples to spark reflection.

Key Themes:

Visibility vs. performance
Strategic self-promotion
The leadership gap in being seen and heard

Outcome:
A clear understanding of why visibility is non-negotiable for growth and how to start showing up with intention.

Segment 2: Positioning with Purpose

Objective: Define and refine your personal narrative and introduce yourself with confidence.

This session helps participants explore how they see themselves and how they want to be seen. It’s about turning self-awareness into self-expression and learning how to speak about yourself in a way that feels intentional, grounded, and memorable.

Participants will craft their personal positioning statement and practice delivering it in a way that feels natural and impactful.

Activity:

Guided writing session
Real-time peer feedback

Outcome:
A stronger, more intentional personal narrative that helps you speak about yourself with clarity, confidence, and alignment. Whether you’re introducing yourself, networking, or positioning your expertise

Segment 3: Vocal and Presence

Objective: Strengthen your vocal and physical presence to communicate with impact and influence.

Your voice and body are two of your most powerful tools and when used intentionally, they can transform how your message is received. This session explores how vocal dynamics and non-verbal cues work in harmony to shape perception, build trust, and elevate your presence.

You’ll also explore the role of storytelling in communication and how to use your voice to make ideas land and stories resonate. Whether sharing data, giving updates, or presenting a big idea, delivery matters.

Activities Include:
Storytelling
Body Language Exercises
Voice practice: Pacing, pitch, and pause

Outcome:
A stronger, more dynamic vocal presence that enhances your storytelling, builds trust, and makes your communication more engaging and memorable.

Participants will leave with:

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A comprehensive understanding of the importance of personal branding, learning how to effectively establish themselves to enhance their professional image.

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Creation of personal brand statements (and booklet to take home) - A clear vision of self and brand values.

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A shift in mindset to work ‘on’ their visibility, not just ‘in’ their job.

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Confident and enlightened with new perspectives.

WHAT CLIENTS ARE SAYING

"I had the pleasure of working with Robyn on a session at Bayer Middle East focused on personal branding and effective communication. Robyn demonstrated a high level of professionalism and approachability, creating a welcoming and engaging environment for all participants. What truly stood out was Robyn’s ability to listen carefully to our needs and tailor the session accordingly. The content was not only relevant and insightful but also fun and delivered in a clear and simplified manner that made it easy for participants to connect with and apply in real life. She bring a great mix of expertise, innovation and practical tools that make her a pleasure to collaborate with. If you are looking to empower your teams/executives through impactful communication and personal branding, Robyn is your go to expert! I look forward to any opportunity to partner with her in the future."
Jihan ElSaghir

HR Business Partner at Bayer Middle Easter

"I worked with Robyn when we set up Sankari Properties as I wanted to identify clearly what my values are and how to convey that publicly with the intention of promoting the position of the company. Robyn put in an enormous effort to distil all the things I stand for into an easily usable brand standard and public strategy template. It has been a journey of discovery for me and I will always be grateful to Robyn for the great work that will contribute to the success of Sankari in the future."
MARK PHOENIX

CEO Sankari Properties

"Working with Robyn was value-adding, enriching, and a joy! Robyn began by deep diving into understanding my personal brand positioning and professional goals. I had many specific requirements and wanted the positioning to reflect my values and approach. Robyn was able to understand and integrate these unique aspects and laid the foundation for a social media strategy that was customized and impactful. Robyn's positive approach, thoughtfulness, experience, and keen insights made our months-long collaboration productive and a delightful learning experience. Hope to have the chance to work again with Robyn and would greatly recommend her support!"
Mohamad El-Hage

Group CEO Cambridge Medical | YPO Member

"How can i do that in just 3000 letters? I will make it short then; it starts with her smile that makes people comfortable laying out all the hidden facts about themselves. Robyn has her way in making the relationship too personal to get to the bottom of what needs to be tackled. Gaining my trust isn’t usually an easy task, I don’t know how she did it. Her input is always insightful and enlightening. I loved the structured process that she took me through and more importantly how she managed to unfold many of my hidden traits. She’s very knowledgeable, up-to-date and always armed with examples and exhibits that support her ideas. She’s very honest, charming and straightforward which makes her even more credible. I love that she’s around making sure she raises the flag for my wrongs and applauding my rights. She has taught me how to depend on my skills and leverage them for better results. We have put together a plan for the year and through it we will achieve a lot towards the objectives i have initially briefed her on. Kudos to a star, an expert and a wonderful human being ????????"
Chady Farhat

CIO Omnicom Media Group